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How To Be In Demand When Supply Is In Excess |
The
economic downturn continues. It was more than
evident at campus recruitments, which were few and
far between. Loss of jobs only served to compound
matters. Deepa Sachdev works out an 8-point
guide for those on the job trail.
The recruitment scene at campuses this year was a
sharp contrast to the usual scramble for a day 0 and
day 1 slots. The retail companies simply steered
clear of all campuses, including the likes of NIFT
and Pearl Academy of Fashion. These companies had
the same reason to offer: “If we can get a candidate
with 2-3 years of experience at the same
remuneration package, then why should we look at
hiring freshers, and training them too?” In a market
marked with such sentiments, where talent supply is
in excess, follow this 8-point guide to be in
demand.
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1. Highlight specialisation |
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Having
specialised skills, apart from your requisite skill
set for a particular job increases a job applicant’s
employability. For instance, if a company requires a
visual merchandiser and as a candidate, if you have
a planogramming experience too, your winning card
would be to highlight both your skill sets.
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2. Be open, be
flexible |
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Corollary to point 1, be prepared to multi task.
With the downturn affecting all organisations at
some level, companies want to work in the economy
mode. They find it useful to hire candidates who are
confident to perform more than one job. There are
always extra man hours available in the office
space. A candidate who can fill in with the related
jobs in the same department will score much better
compared to others. This of course, requires a broad
and open mind.
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3. Highlight
achievement in terms of cost reduction |
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The topmost objective for every business at this juncture
is to cut costs. As a candidate, it can prove a big
plus if you can point out achievements where you
have been successful in reducing costs. Sometimes, employers
also ask the candidates to furnish sales figures
that they have been instrumental in bringing about
in their existing companies. The need of the hour is
to furnish figures where you have been able to lower
operating costs to increase profitability. The
mantra is not to grow bigger but to become
profitable in these times.
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4. Be reasonable in your salary expectations |
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Even if
a business is doing very well, the thinking heads
behind each business setup have become very
cautious. No company wants to add extra expenses.
So, while quoting your salary expectations, you
should be very reasonable, and not target high
growth on their current salary. However, you can try
to create a winning
situation by limiting the percentage of variable pay
as much as possible.
Let us take an example of a candidate who was
switching his job after 18 months and wanted a 60
percent rise, as he had a got the same during his
last job switch. The company though happy with his
skill set, rejected him simply for displaying lack
of maturity and understanding of the market
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5. Supporting
documents |
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Carry
documentary support as far as possible for all
information declared in the resume. It just provides
more food for conversation and reinforces the point.
It is also a good idea to carry a hard copy of any
written recommendations or emails.
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6. Justifying an
employment gap |
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If you
have been unfortunate to be laid off work, then you
are faced with the daunting task of justifying a gap
in employment. The best option is to indicate how
you have kept yourself abreast with the market
through self research at home or attending industry
seminars. You should also talk about some specific
knowledge gained in the process. If possible, do a
short terms specialized course. Everyone likes
people who use their time end opportunity sensibly.
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7. Broaden your
targets |
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As
a professional, you may have worked only for large
corporates of MNCs in the past. But given the
prevalent market situation, you need to target a
larger set of companies. It is also sensible to look
at medium to small companies that are most
aggressive in hiring senior talent at this point in
time.
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8.
Be persistent |
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Be
persistent, but not a badgering pest.
Persistence shows that you have clear focus and
have simply decided that this is what you want
to pursue. This usually wins.
All the usual rules that apply to a good
candidature still apply, just a bit more though.
So, make sure you are thorough in your
knowledge, have excellent team play, have
personal goals which are in sync with your
professional goals, and display high moral and
emotional stability at all times.
Deepa Sachdev is a leading executive search
consultant for retail and fashion lifestyle
industry and runs a successful recruitment
practice. She is founder of Humancaptial,
headquartered in New Delhi with branch office in
Bangalore and is accredited with a deep
understanding to the retail and fashion
lifestyle market in India and its nuances. |
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